This was a direct mail piece that was sent out to sales representatives to motivate them to hit targets to be invited to a corporate retreat. The piece needed to fit within the 3M branding guidelines including the corporate montage format of the cover, while still being exciting and luxurious enough to sell the reward. A pop-up was used to grab interest. A multi-spread booklet with length tabbed pages was also added to allow for the inclusion of the information and large images to sell the experience. I did all of the design work for this including the die-line as well as the folds and cuts for the spreads.